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Lead generation ROI calculator

Estimate the return on an AdSpark lead generation campaign

See what a campaign at our published prices would cost and what the customers it brings could be worth. Discover what AdSpark could mean for your bottom line.

I sell toChoose People if your customers are members of the public or Businesses if you sell to other firms. This switches the prices and the industry list.
We use this only to fill in example starting figures for deal size, close rate and sales cycle. They are examples, not results from our clients. Change them to match your business.
How long it usually takes from a first attended appointment to a new customer paying you. We hold back revenue in your estimate until this time has passed.
The size of business you most want to win. We use it only to suggest an example deal size. It doesn't change our prices.
Where your customers are. We use it only to suggest example starting figures. It doesn't change our prices.
What a new customer is worth to you in their first 12 months. Use the value of a typical job or contract. We count it once, when the customer starts paying.
Out of every 10 attended appointments, how many become customers? If it's 2, choose 20%. We use only your figure.
Everything you'd spend each month: our appointment fees plus your own ad spend, which you pay straight to the ad platforms, not to us. We use it to choose the package that suits you and work out how many attended appointments it pays for.

The starting figures are examples, not results we have achieved. Change each one to match your business.

Your estimated yearly investment

What you'd spend in year 1: our set-up fee, our fees for the attended appointments in the year and your ad spend. Years 2 and 3 leave out set-up.

Monthly budget:

Your average total cost per appointment

Everything you spend over 3 years, including your ad spend and our set-up fee, divided by the attended appointments in that time.

Including your ad spend, over 3 years.

Suits your budget

We choose the package from your monthly budget. Your exact package and fees are agreed on our call.

See this package on Pricing

Quarterly attended appointments

The attended appointments your budget pays for at our starting prices, with our ramp-up assumption in year 1. It is not a forecast or a promise.

Year 1 assumes campaigns improve as they learn, reaching the full rate your budget pays for by the fourth quarter.

Your total cost per appointment (including your ad spend)

Your costs in each quarter, including your ad spend and, in the first quarter, our set-up fee, divided by the attended appointments in that quarter.

It falls after year 1 because the set-up fee is paid only once and campaigns are working at their full rate.

Value of customers won

Attended appointments multiplied by your close rate gives new customers, multiplied by your deal size. This is the value of the customers won in each quarter, counted when they are won. Some of it may be paid later if your sales cycle is long.

The value of the new customers won each quarter, based on your close rate and deal size.

Projected revenue over time

Revenue from your new customers, starting once your sales cycle has passed. Money still to come after year 3 isn't shown.

Revenue starts once your sales cycle has passed and grows from there.

Return on investment

That year's revenue minus that year's investment, divided by the investment. Revenue is not profit, so allow for your own costs of doing the work.

What you get back for every euro you put in, year by year. Based on revenue, not profit.

Let's walk through the results on a 30‑minute call

How we calculate your return on investment

Your estimate uses only the figures you enter, our published starting prices and two clearly labelled assumptions. It isn't based on other clients' results.

  1. Your monthly budget
  2. Attended appointments
  3. New customers
  4. Revenue
  5. Your return

These figures are estimates, not a forecast or a promise of results. Revenue is not profit. All prices exclude VAT where it applies and your actual fees are agreed on a call before anything starts.

  • Your package

    We choose Starter, Growth or Growth Plus from your monthly budget and use its starting prices. Your exact package and fees are agreed on our call.

  • Ad spend

    Your budget includes your own ad spend, which you pay straight to the ad platforms, not to us. We assume half of a B2C budget goes on ad spend. For B2B we assume none on Starter and Growth and 10% on Growth Plus for the retargeting it includes. This is an assumption: the real split is agreed on our call.

  • Appointments

    The rest of your budget pays for attended appointments at the package's starting price. We assume campaigns improve as they learn: the first quarter at 50% of your budget's full rate, rising to 100% by the fourth quarter (50%, 70%, 85%, then 100%). This is an assumption, not a promise.

  • Customers and revenue

    We apply your close rate and deal size to those appointments and start the revenue once your sales cycle has passed.

  • Return on investment

    Each year's revenue minus that year's investment, divided by the investment. Your investment is our set-up fee, paid once, our fees for attended appointments and your ad spend.

Turn your estimate into a real growth plan

On a 30-minute call we'll turn these figures into a real plan for your business, using your actual numbers.

Book a 30‑minute call