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How we work

Whether you sell to consumers or to other businesses, every campaign we run is built around one thing: your ideal customer profile (ICP). Here's how it works, from our first conversation with you to an appointment in your calendar.

01 The six stages

The six stages.

Your ideal customer profile comes first. Everything else is built around it.

  1. 01

    Discovery

    We start with a structured discovery call to understand your business: what you sell, who buys it, what makes a good client and who isn't a fit.

  2. 02

    Ideal customer profile

    We turn what we learn into your ideal customer profile (ICP), agreed with you in writing before the campaign starts. It defines who we target, what we say and which appointments count.

    B2C appointmentsDefined by the areas you cover, the qualifying questions for your sector and who to exclude.
    B2B appointmentsDefined by role, seniority, company size, sector and location, with existing clients and competitors excluded.
  3. 03

    Targeting

    B2C appointmentsSearch advertising reaches people actively looking for what you offer, only in the areas you choose.
    B2B appointmentsWe build a list of people who match your profile before anyone is contacted, prioritising businesses showing signs they may be ready to buy, such as new funding, hiring or a change of leadership.
  4. 04

    Outreach and conversation

    We engage each person on the channel they prefer: LinkedIn, email, text or WhatsApp, with ads that follow up where you'd like them. Every message sent in your name is approved by you first. There's no cold calling.

  5. 05

    Qualification and booking

    We qualify every person against your profile before booking them into your calendar at a time that suits them, with reminders before the day. Only attended appointments count. If someone doesn't attend, we follow up and rebook them.

  6. 06

    Reporting and refinement

    Your account manager can report on the campaign every week. As results come in, we refine your profile with you so the quality of appointments keeps improving.

02 What we need from you

Very little, once we're up and running.

  • Some time at the start to tell us about your business
  • Your sign-off on the profile and the messages
  • A calendar we can book appointments into

03 Get in touch

Book a 20-minute call.

Tell us who you want to meet. We'll tell you honestly what we can book for you and how soon we can start.

Book a call Or send us a message